From the blog
A guide to Internet MarketingMay 17, 2012 · 0 Comments
Why do companies invest in web marketing? The internet is becoming more and more ingrained in our daily lives, its so convenient! You can usually find what you are looking for very quickly, sometimes in seconds. If you want to find the nearest pub to you, an emergency plumber or a good deal on airplane tickets, the internet has the information you need. You dont have to be at home to access it, many people have phones that can connect to the internet and search for what they need from anywhere.
What is SEO and why should I care?May 17, 2012 · 0 Comments
So, what is SEO? When someone searches for a word or phrase, Google shows the websites most relevant to that term. SEO is short for “Search Engine Optimisation”, a range of techniques that help your website appear more prominently in Google’s search results. Organic Search A Google search will result in the main ‘organic’ results
Meaningful ROI in Online MarketingMay 17, 2012 · 0 Comments
When running an online advertising campaign, it can be difficult to quantify results. How effective are your efforts? Is your marketing budget sufficient to meet your goals? This article is not about measuring ROI directly, it can be very difficult to estimate your actual returns from an online campaign. Instead, I hope to explain the
How do I plan my marketing?February 14, 2012 · 0 Comments
To make marketing work, to make it work well and efficiently, you need a plan. Good return on investment is essential, the idea is to get more money back than you spend. So, how do you go about developing a marketing strategy? Determine your Objectives Having a realistic set of goals is the first step.
How to Retain More CustomersFebruary 10, 2012 · 0 Comments
Customer retention is extremely important for most businesses. Without repeat customers, it’s extremely difficult to grow your business. For many small enterprises, failing to retain customers spells disaster. Keeping more customers and encouraging them to return often requires a strategy. The correct approach to take will vary from one company to another, and picking the
Dealing with 404 errorsJanuary 6, 2012 · 0 Comments
A 404 error occurs when someone requests a page that is not available on your site. The link to your page might be wrong, or perhaps the page has been moved. These errors can be particularly problematic when moving your site to a new domain. Spotting these errors is the first step. Google webmaster tools